A união faz a força (there is strength in unity) : understanding the sales-marketing interface in Brasil
Year of publication: |
June 2016
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Authors: | Johnson, Jeff S. ; Boeing, Ricardo |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 36.2016, 2, p. 190-205
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Subject: | sales-marketing interface | emerging economy | Brasil | qualitative | Schwellenländer | Emerging economies | Brasilien | Brazil | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management |
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