A utility-based diffusion model applied to the digital camera case
Yair Orbach; Gila E. Fruchter
Year of publication: |
2010
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Authors: | Orbach, Yair ; Fruchter, Gila E. |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 21303733. - Vol. 8.2010, 1, p. 1-26
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