A validation of META-RELQUAL under South African micro-enterprise banking customers
Year of publication: |
2019
|
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Authors: | Mostert, Pierre ; Zietsman, Mariette ; Svensson, Göran |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 18.2019, 4, p. 549-569
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Subject: | relationship marketing | relationship quality | META-RELQUAL | social exchange theory | SET | transaction cost analysis | TCA | business relationships | micro-enterprises | BRICS | South Africa | KMU | SME | Südafrika | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Transaktionskosten | Transaction costs |
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