Part of a larger research, this paper ranges among the matter of ideas confrontation concerning the causes of the economic crises and those keys to be passed. Paper aims at finding and praising the defining elements of our economy, in the purpose of better understanding the nowadays crisis, and at presenting certain conceptually different approaches. In this purpose, analytical presentations are focussed on the specific realities of the economic life that are in position in the last centuries, which are considered to be favouring the arriving to the critical states in the last years and to be promoting those maintaining, or which allow explaining certain effects and tendencies. The approach is made from the angle of the nature of the productivity that is had in view and highlighted in the market regulating mechanisms, and of the due growth. The paper is grounded on important analysis on the matter (including anterior researches of the author), but their dimensions does not allow their presentation in the abstract. Analysis starts from interpreting the very nowadays crisis, from different sites concerning the core (general) causes, by correlating with certain features of the industrialized consuming society. More recent references are made in the literature on the matter. Modern western economy is defined from the angle of focussing on material-quantitative productivity and growth. Analysis tries to explain certain effects concerning this kind of focus. Interesting effects and tendencies are noticed, that miss to the traditional approaches. Further on an opposed theoretic model is discussed. This is built and developed inside the service economy (on the case of two conceptually similar approaches, came from two different sources of economic thought in the field; original contributions of the author are involved). Adequately to the knowledge society, this last one is considered more favourable for homo sapiens, at least once the visible effects of the last two hundred years model are revealed, which are dominated by homo oeconomicus. This reference model being set up, a short foray is intuitively made in the perspectives of humanity on long run and on very long time, in the supposed maintain of the present economic model. In all those presentations and analyses, connections are made with other papers on the matter, in the purpose of more profound study. The conclusions concern the practical possibility of the model opposed to the industrialist economic crisis. The details highlighted from the analysis of the conceptual comparison between models and prospections bring, in the final, at proposing solutions, grounded on fundamental requirements on the line of humanityâ€(tm)s values, with didactic addressing to the young generation. The elements of contribution of the author are underlined in the presented matter.
