Acceptance and forwarding of electronic word of mouth
Year of publication: |
2017
|
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Authors: | Mahapatra, Sabita ; Mishra, Abhishek |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 5, p. 594-610
|
Subject: | Regulatory focus | Electronic word of mouth | Message credibility | Tie strength | Source credibility | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour |
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