Accounting for latent classes in movie box office modeling
Year of publication: |
2011
|
---|---|
Authors: | Antipov, Evgeny ; Pokryshevskaya, Elena |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 19.2011, 1, p. 3-10
|
Subject: | Filmwirtschaft | Film industry | Strategisches Management | Strategic management | Regressionsanalyse | Regression analysis | USA | United States |
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