Achieving service quality through the application of importance-performance analysis
Year of publication: |
1999
|
---|---|
Authors: | Govers, Robert ; Go, Frank M. |
Published in: |
Service quality and management. - Wiesbaden : Deutscher Universitätsverlag, ISBN 3-8244-6780-1. - 1999, p. 161-185
|
Subject: | Tourismusmarketing | Tourism marketing | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Niederlande | Netherlands |
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