Achieving suitable coopetition in buyer-supplier relationships : the case of AstraZeneca
Year of publication: |
2008
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Authors: | Eriksson, Per Erik |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 15.2008, 4, p. 425-454
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Subject: | Lieferantenmanagement | Supplier relationship management | Koopetition | Coopetition | Kauf | Purchase | Bauwirtschaft | Construction industry | Transaktionskosten | Transaction costs | Prinzipal-Agent-Theorie | Agency theory | Theorie | Theory |
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