Action research for studying internal branding
Year of publication: |
2004
|
---|---|
Authors: | Vallaster, Christine |
Published in: |
Applying qualitative methods to marketing management research. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-1660-8. - 2004, p. 194-205
|
Subject: | Internationales Marketing | International marketing | Markenartikel | Brand | USA | United States |
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