Ad-Evoked Feelings : Structure and Impact on Aad and Recall
| Year of publication: |
1996
|
|---|---|
| Authors: | Pieters, R. ; de Klerk-Warmerdam, M. |
| Institutions: | Tilburg University, School of Economics and Management |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Published in Journal of Business Research (1996), v.37, nr.2, p.105-114 |
| Source: |
Persistent link: https://www.econbiz.de/10011089548