Adapting action research to marketing: A dialogic argument between theory and practice
Year of publication: |
2004
|
---|---|
Authors: | Kates, Steven M. ; Robertson, Judy |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 3-4, p. 418-432
|
Saved in:
Saved in favorites
Similar items by person
-
Adapting action research to marketing
Kates, Steven M., (2004)
-
Fothergill, Kate E., (2011)
-
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M., (2009)
- More ...