Adaptive Idea Screening Using Consumers
Year of publication: |
2007
|
---|---|
Authors: | Toubia, Olivier ; Florès, Laurent |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 3, p. 342-360
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | innovation | marketing research | marketing surveys | marketing tools | new product research | product development |
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