Adding value : brands and marketing in food and drink
ed. by Geoffrey Jones ...
| Year of publication: |
1994
|
|---|---|
| Other Persons: | Jones, Geoffrey (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Lebensmittelindustrie | Marketing | Geschichte | Aufsatzsammlung | Lebensmittel | Marke | Alkoholisches Getränk | Lebensmittelmarkt | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 349 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-415-09516-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004185975