Advances in optimum experimental design for conjoint analysis and discrete choice models
Year of publication: |
2002
|
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Authors: | Großmann, Heiko ; Holling, Heinz ; Schwabe, Rainer |
Published in: |
Econometric models in marketing ; 16. - Amsterdam [u.a.] : JAI [u.a.], ISBN 978-0-7623-0857-6. - 2002, p. 93-117
|
Subject: | Conjoint-Analyse | Conjoint analysis | Präferenztheorie | Theory of preferences | Experiment | Theorie | Theory |
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