Advertiser prominence effects in search advertising
Year of publication: |
March 2018
|
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Authors: | Jeziorski, Przemysław ; Moorthy, Sridhar |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 3, p. 1365-1383
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Subject: | sponsored search | position effects | advertiser prominence | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Suchmaschine | Search engine | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
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