Advertising Agency Compensation, Client Evaluation and Switching Costs: An Extension of Agency Theory
Year of publication: |
2010
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Authors: | Davies, Mark ; Prince, Melvin |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 32.2010, 1, p. 13-33
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