Advertising and economic behaviour
Keith Cowling; John Cable; Michael Kelly and Tony McGuinness
| Year of publication: |
1975
|
|---|---|
| Authors: | Cowling, Keith ; Cable, John ; Kelly, Michael ; McGuinness, Tony |
| Publisher: |
London [u.a.] : Macmillan |
| Subject: | Werbung | Werbungsbetrieb | Markt | Großbritannien | Marketing | Verbraucherverhalten |
| Extent: | VIII, 202 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-333-17685-5 ; 33176855 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000042218