Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch
| Year of publication: |
2001 ; 5. ed., internat. ed.
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|---|---|
| Authors: | Belch, George E. ; Belch, Michael A. |
| Other Persons: | Belch, George Edward (contributor) |
| Publisher: |
Boston, Mass. : Irwin/McGraw-Hill |
| Subject: | Werbung | Advertising | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management | Marktkommunikation | Sales-promotion |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Getr. Zählung zahlr. Ill 29 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-07-231445-1 ; 0-07-118026-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001475521