Advertising and Quality: An Empirical Analysis.
| Year of publication: |
1995
|
|---|---|
| Authors: | Moorthy, S. ; Zhao, H. |
| Institutions: | William E. Simon Graduate School of Business Administration, University of Rochester |
| Subject: | PRODUCTS | QUALITY | ADVERTISING | PRICING |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 37 pages |
| Classification: | L15 - Information and Product Quality; Standardization and Compatibility ; L42 - Vertical Restraints; Resale Price Maintenance; Quantity Discounts ; M31 - Marketing ; M37 - Advertising |
| Source: |
Persistent link: https://www.econbiz.de/10005779830