Advertising budgets in competitive environments
Year of publication: |
2007
|
---|---|
Authors: | Miller, Nolan ; Pazgal, Amit |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 5.2007, 2, p. 131-161
|
Publisher: |
Springer |
Subject: | Advertising | Pricing | Marketing strategy | Game theory |
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