Advertising Executives′ Perceptions of Satellite TV′s Potential Impact on the European Market
Year of publication: |
1989
|
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Authors: | Howard, Donald G. ; Ryans, John K. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 23.1989, 5, p. 22-30
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Europe | Cable broadcasting | Marketing | International Marketing | Market research |
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