Advertising exposure, memory, and choice
ed. by Andrew A. Mitchell
| Year of publication: |
1993
|
|---|---|
| Other Persons: | Mitchell, Andrew Alexander (contributor) |
| Publisher: |
Hillsdale, NJ [u.a.] : Erlbaum |
| Subject: | Werbung | Psychologie | Beeinflussung | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 349 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8058-0685-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004162858