Advertising impact generalizations in a marketing mix context
Year of publication: |
2009
|
---|---|
Authors: | Hanssens, Dominique M. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 2, p. 127-129
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Empirische Methode | Empirical method | Theorie | Theory |
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