Advertising in China: Trends, Constraints, and Implications for Foreign Firms.

This acticle summerizes research findings published on the advertising in China by leading Anglo-Saxon marketing and management journals over the past ten years. Its goal is to highlight the implications of these findings for the marketing personnel of foreign firms wishing to market and advertise their products in China.

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Year of publication:	1997
Authors:	Chillier, C. ; Denis, J.E.
Institutions:	Geneva School of Economics and Management, Université de Genève
Subject:	ADVERTISING \| MANAGEMENT

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Series:	Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
Type of publication:	Book / Working Paper
Notes:	19 pages
Classification:	M30 - Marketing and Advertising. General ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005669363