Advertising in new formats and media : current research and implications for marketers
Year of publication: |
2016
|
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Other Persons: | De Pelsmacker, Patrick (ed.) |
Publisher: |
Bingley : Emerald |
Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | USA | United States | Online-Marketing | Internet marketing |
Extent: | 1 online resource (412 pages) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index. - Print version record |
ISBN: | 978-1-78560-312-9 ; 978-1-78560-313-6 |
Other identifiers: | 10.1108/9781785603129 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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