Advertising in our economy
Neil H. Borden
| Year of publication: |
1978 ; Reprint
|
|---|---|
| Authors: | Borden, Neil H. |
| Publisher: |
New York: Arno |
| Extent: | XI, 301 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | A condensed version of: Borden: the economic effects of advertising. Chicago 1944 |
| ISBN: | 0-405-11173-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004794764