Advertising-Induced Embarrassment
Year of publication: |
2013
|
---|---|
Authors: | Puntoni, S. ; de Hooge, Ilona ; Verbeke, Willem |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Emotion | Zielgruppe | Target group | Soziales Verhalten | Social behaviour |
Extent: | 1 Online-Ressource (39 p) |
---|---|
Series: | ERIM Report Series Reference ; No. ERS-2013-003-MKT |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 15, 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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