Advertising : its business, culture and careers
Andy Tibbs
| Year of publication: |
2010 ; 1. publ.
|
|---|---|
| Authors: | Tibbs, Andy |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Werbung | Advertising | Beruf |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | X, 217 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead. 0912 |
| ISBN: | 0-415-54468-8 ; 0-415-54466-1 ; 978-0-415-54468-9 ; 978-0-415-54466-5 ; 978-0-203-86595-8 ; 0-203-86595-2 ; 0-203-86595-2 ; 978-0-203-86595-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003851414