Advertising language : a pragmatic approach to advertisements in Britain and Japan
Year of publication: |
1994 ; 1. publ.
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Authors: | Tanaka, Keiko |
Publisher: |
London [u.a.] : Routledge |
Subject: | Japan | Großbritannien | United Kingdom | Werbung | Advertising | Sprache | Language | Werbesprache |
Description of contents: | Table of Contents [gbv.de] |
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Marketing identities through language : English and global imagery in French advertising
Martin, Elizabeth, (2006)
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Moss, Christoph, (2009)
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Foreign languages in advertising : linguistic and marketing perspectives
Hornikx, Jos, (2020)
- More ...
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Tanaka, Keiko, (2008)
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Advertising language : a pragmatic approach to advertisements in Britain and Japan
Tanaka, Keiko, (1994)
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Agrarian pathways for the next generation of Japanese farmers
McGreevy, Steven R., (2019)
- More ...