Advertising of controversial products:a cross‐cultural study
Year of publication: |
2005
|
---|---|
Authors: | Waller, David S. ; Fam, Kim‐Shyan ; Zafer Erdogan, B. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 22.2005, 1, p. 6-13
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Classes of goods marketed | Malaysia | New Zealand | Turkey | United Kingdom |
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