Advertising research at Anheuser-Busch, Inc. (1968-74)
Year of publication: |
1975
|
---|---|
Authors: | Ackoff, Russell L. ; Emshoff, James R. |
Institutions: | Anheuser-Busch, Inc. (contributor) |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 241848-4. - Vol. 16.1975, 3, p. 1-15
|
Subject: | Werbungsforschung | Vereinigte Staaten |
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