Is advertising on social media effective? : an empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)
Year of publication: |
2020
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Authors: | Nuseir, Mohammed T. |
Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 13.2020, 1, p. 134-142
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Subject: | advertising | interactive | communication | information | social media | platforms | Big Four | Social Web | Social web | Werbung | Advertising | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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