Advertising Spending Efficiency of Beauty-Care Product Companies: Comparison Between Local Companies and Multinational Companies in the U.S. Market
Year of publication: |
2012
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Authors: | Ye, Lan ; Cheong, Yunjae |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 25.2012, 5 (1.11.), p. 262-281
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