Advertising spending efficiency of beauty-care product companies : comparison between local companies and multinational companies in the US market
Year of publication: |
2012
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Authors: | Ye, Lan ; Cheong, Yunjae |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 25.2012, 5, p. 262-281
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Subject: | beauty-care product advertising | local companies | multinational companies | Multinationales Unternehmen | Transnational corporation | Werbung | Advertising | Unternehmen | Enterprise | USA | United States |
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