Advertising Strategies to Increase Usage Frequency
Year of publication: |
1996
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Authors: | Wansink, Brian ; Ray, Michael L. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 60.1996, 1, p. 31-46
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