Advertising strategy and the new theory of demand
Year of publication: |
1975
|
---|---|
Authors: | Auld, D. A. L. ; Southey, C. |
Published in: |
Southern economic journal. - Hoboken, NJ : Wiley Subscription Services, Inc., ISSN 0038-4038, ZDB-ID 219272-X. - Vol. 42.1975, 2, p. 225-230
|
Subject: | Verbrauchstheorie | Werbungspolitik |
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