Advertising Styles’ Impact on Attention in Pakistan
Year of publication: |
2008
|
---|---|
Authors: | Riaz, Kashif ; Hussainy, Syed Karamatullah ; Kazi, Abdul Kabeer ; Herani, Gobind M. |
Published in: |
KASBIT Journal of Management & Social Science. - Marketing and Management Department. - Vol. 1.2008, December, p. 28-35
|
Publisher: |
Marketing and Management Department |
Subject: | Humorous Appeals | Serious Appeals | Attention |
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