Advertising theory and practice
Year of publication: |
1963 ; 6. ed, 1. print
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Authors: | Sandage, Charles H. ; Fryburger, Vernon |
Publisher: |
Homewood : Irwin |
Subject: | Werbung | Werbungsforschung | Werbebetrieb | Werbemittel | Werbungsunternehmung | Advertising | Werbewirkung | Advertising effects |
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