Advertising theory and practice
Year of publication: |
1979 ; 10. ed.
|
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Authors: | Sandage, C. H. ; Fryburger, Vernon ; Rotzoll, Kim B. |
Publisher: |
Homewood, Ill. : Irwin |
Subject: | Werbung | Werbungsforschung | Werbungsbetrieb | Werbungsmittel | Werbungsunternehmung | Advertising | Werbewirkung | Advertising effects |
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