Advertising theory
ed. by Shelly Rodgers ...
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Rodgers, Shelly (contributor) |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Advertising. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIX, 614 S. : Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-415-88661-1 ; 0-415-88661-9 ; 978-0-415-88662-8 ; 0-415-88662-7 |
| Source: |
Persistent link: https://www.econbiz.de/10009635216