Aesthetic theory and logo design: examining consumer response to proportion across cultures
Year of publication: |
2007
|
---|---|
Authors: | Pittard, Narelle ; Ewing, Michael ; Jevons, Colin |
Other Persons: | Melewar, TC (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 24.2007, 4, p. 457-473
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Logos | Consumer behaviour | National cultures | Australia | Singapore | South Africa |
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