Affect transfer in brand extensions: the role of expectancy and relevancy
Year of publication: |
2010
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Authors: | Liu, Xin ; Hu, Michael Y. ; Grimm, Pamela E. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 5 (24.8.), p. 317-327
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