Affinity Marketing: What is it and How does it Work?
Year of publication: |
1992
|
---|---|
Authors: | Macchiette, Bart ; Roy, Abhijit |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 6.1992, 3, p. 47-57
|
Publisher: |
MCB UP Ltd |
Subject: | Cause marketing | Marketing strategy | Niche marketing | Promotion | Relationship marketing | Target marketing |
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