Agency selection in international advertising
Year of publication: |
1972
|
---|---|
Authors: | Donnelly, James ; Ryans, John |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 6.1972, 3, p. 211-215
|
Subject: | Werbungsunternehmung |
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