Aktuelle Tendenzen in der Werbung
Year of publication: |
2000
|
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Authors: | Enke, Margit ; Geigenmüller, Anja |
Publisher: |
Freiberg : Techn. Univ. Bergakad. Freiberg, Fac. of Economics and Business Administration |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | II, 20 S. : Ill., graph. Darst. |
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Series: | Freiberg working papers. - Freiberg, ISSN 0949-9970. - Vol. 2000,36 |
Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Marketing |
Source: |
-
Brenner, Hatto, (1985)
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Lenfers, Henner, (1984)
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Industriedesign als Leistungsbereich von Unternehmen
Kicherer, Sibylle, (1987)
- More ...
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Internationale Marketinführung am Beispiel der Marke Nivea in Russland
Geigenmüller, Anja, (2008)
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Enke, Margit, (2007)
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International brand management : the example of Nivea in Russia
Geigenmüller, Anja, (2011)
- More ...