Alcohol warnings and warning labels: an examination of alternative alcohol warning messages and perceived effectiveness
Year of publication: |
1997
|
---|---|
Authors: | DeCarlo, Thomas E. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 14.1997, 6, p. 448-462
|
Publisher: |
MCB UP Ltd |
Subject: | Alcoholic drinks industry | Consumer attitudes | Labelling | Perceptions |
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