Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance
Year of publication: |
2016
|
---|---|
Authors: | Lee, Yueh-Hua |
Published in: |
International Journal of Customer Relationship Marketing and Management (IJCRMM). - IGI Global, ISSN 1947-9255, ZDB-ID 2586883-4. - Vol. 7.2016, 4 (01.10.), p. 58-69
|
Publisher: |
IGI Global |
Subject: | Business Performance | Entrepreneurial Orientation (EO) | Marketing Orientation (MO) | Opportunity Recognition | Small and Medium Enterprises (SMEs) |
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