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Gendermarketing im Handel : so kaufen Frauen und Männer wirklich
Hurth, Joachim, (2008)
Wonder woman : marketing secrets for the trillion-dollar customer
Ellwood, Iain, (2008)
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred, (2010)
All about women consumers
Faw, Larissa, (2009)