All at once or one at a time? The effect of simultaneous versus sequential discount presentation on store patronage intentions
Year of publication: |
2020
|
---|---|
Authors: | DelVecchio, Devon ; Wang, Jessie J. ; Brigden, Neil |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 6 (05.02.), p. 773-781
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin, (2022)
-
The preference-signaling effect of search
Ge, Xin, (2015)
-
Inaction traps in consumer responseto product malfunctions
Brigden, Neil, (2020)
- More ...