All signals are not created equal : managers' choice of signal under information asymmetry in competitive markets
Akshay R. Rao, Amna Kirmani and Haipeng Chen
Year of publication: |
2013
|
---|---|
Authors: | Rao, Akshay R. ; Kirmani, Amna ; Chen, Haipeng |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 10.2013, p. 115-151
|
Saved in:
Saved in favorites
Similar items by person
-
Rao, Akshay R., (2013)
-
No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
Kirmani, Amna, (2000)
-
Cultural differences in consumer impatience
Chen, Haipeng, (2009)
- More ...